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  • Writer's pictureUplevel Marketing

Is Wix email marketing good?

Introduction

Yes! Wix’s email marketing tools will help you create messages that bring in new customers. Today, we'll talk about how to create campaigns, design emails, track your results, and more. Let's dive in!

Wix email marketing
Image Credit: Wix

Creating Engaging Email Content

One of the most important parts of email marketing is creating engaging content. This can be done through using a catchy subject line, but also by using the same tone of voice as your website and making sure that your content is clear and concise. In order to create an engaging email, you should use images, video and other multimedia content to help explain what you are talking about.

The subject lines you write for your emails should be short and clear. They should grab the reader’s attention and make them want to open up the email. A good subject line is value-driven, concise, and doesn’t leave anything to interpretation.

For example: "New product on sale" or "Be a part of our journey."


Your brand matters too! Your logo should appear at the top of every email you send out. This means that your subscribers will recognize who sent them an email—which builds trust and familiarity with their brand. If you're going to change up your design from one campaign to another, make sure it's consistent with what your audience expects from you (and if not, think about why).

But above all else, speak directly to your audience by getting personal in the body text of each message (more on that later). Speak in terms of benefits rather than features; talk about how this new thing will help them achieve their goals or solve a problem they have in their business/personal lives—this shows people that they matter most!

Planning Your Email Campaigns

Planning your email marketing campaigns is one of the most important things you can do.

  • Planning helps you stay on track.

Email campaigns take time, and it's easy to get off track as you move through them. Planning helps you stay focused on what's important, so that when you're actually getting things done, nothing gets left out or overlooked.

  • Planning helps you focus on what matters most: the customer!

Customers are spending money with or giving up their information because they want something from your business—your product or service probably isn't free! When someone opts in for an email list or subscription service from your company, they're inviting communication from YOU—not some random third-party vendor whose products may not be as great as yours are! That's why planning is so important; if there was no plan in place for these interactions then all those potential customers might get lost along the way (or worse yet...have their data stolen!).


Creating a New Email Campaign

To create a new email campaign in Wix:

Email marketing template editor
  • Select the Email Marketing tab.

  • Select a Email Campaign template you'd like to use as your starting point. You'll see that there are many different options to choose from, but if you're unsure which one would be best for your campaign, check out their guide on choosing an email template.

  • Fill in all the necessary information about your campaign: subject line, preview text and footer text (which will show up at the bottom of emails), etc., as well as any additional customization options available for each template (like changing colors or adding images). You can also select recipients from here if needed (you'll have to enter these manually later if not using an existing list). Finally, give it a name and click Create Campaign .


You can create email marketing campaigns that are engaging and effective with Wix.

Email marketing is one of the most effective ways to market your brand, but it’s also a lot of work. You have to set up an account with a service provider, like MailChimp or ConstantContact—and then spend hours sifting through their confusing interfaces to get your campaigns set up correctly.

Wix has built an integrated email solution right into their platform so that you don't need to switch between different services or learn how another company's interface works.


Conclusion

Once you’ve taken the steps to set up your free Wix email marketing account, it’s time to start creating engaging content that will drive customers to your business. The key is to make sure your content is relevant and timely. This means using effective keywords and focusing on what makes your brand unique. You can also make use of one of Wix's many innovative features such as image galleries, video backgrounds, and more!


And don't forget that if you still need assistance or want to take your business to the next level with the email campaigns, we offer a free consultation with one of our team member who can assist you with any questions or problems you may have during the process.



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