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  • Writer's pictureUplevel Marketing

What are some Wix tips?

Introduction

It's no secret that Wix is the go-to website builder for small businesses, professional freelancers, and aspiring entrepreneurs. Just ask the over 110 million users who enjoy using it to build their online presence.



Why? Because unlike other popular website builders like Squarespace or Weebly, Wix allows you to create a unique website by choosing from hundreds of customizable HTML5 templates based on your specific industry or business.

You don't have to know any coding, which means creating an amazing site is a piece of cake!

Optimize Product Images

You can optimize the images you use in several ways, including:

  • Use high-quality images. If the image is blurry or pixelated, it will be less effective at communicating your brand and product.

  • Use relevant images. For example, if you're selling a dress shirt for men, it's likely that male customers want to see models wearing the shirt—not women! If your audience is primarily female shoppers (e.g., clothing), then an image of a man modeling your product might be confusing and off-putting to them.

  • Use complementary images that reflect the style of your brand and products. Your store's homepage should reflect the design elements of its logo and branding materials; likewise, other pages should match their respective categories' designs as well as possible without being distracting from purchasing actions (like adding more steps than necessary).

Keep Navigation Simple and Consistent

The navigation is the most important part of your website. It's what your users will use to find what they're looking for, so it's crucial that it be simple, easy to use and consistent across your site.


One way to make sure this happens is by using buttons, drop downs and tabs (or a combination of all three) on each page.

Always Include Contact Information

  • Include your contact information. This is a no-brainer, but it’s worth repeating. Your website should include a phone number, email address and hours of operation so that people can reach you easily.

Adding contact information
Image Credit: Wix
  • Include a contact form to make it easy for visitors to get in touch with you. If you don't have the time or resources to build one yourself, there's no shame in using an online form builder like Formstack or Wufoo (both are free). If your website uses Wix CMS then there is already a built-in contact form that can be found under "Add" > "Contact Form". You can also add social media icons to your site so that people can connect with you on Facebook, Twitter or Instagram!

Add a Blog to Your Website

Keeping your website up-to-date is an important part of any digital marketing strategy. Blogging is a great way to keep your site fresh, and it can also help you build a community around your brand. This gives visitors an opportunity to get to know more about what makes you unique, which will make them more likely to trust you and become customers.


Adding blogs to the site
Image Credit: Wix Support

While blog posts are perfect for introducing new products or services, they’re also useful for getting feedback from existing customers on how well those services or products are working out for them.

Add a FAQ Page to Your Website

An FAQ page can help you get more traffic to your website, as well as set you up for success in the long run.

Wix FAQ

It's important to have a list of frequently asked questions on hand before writing an article or trying to solve the problem yourself. This will help ensure that you don't accidentally leave out some important points or address them incorrectly.


Here are some tips for creating an FAQ page:

  • Start with a list of common questions and answers - This is how most people go about it, but there are other ways too! For example, if someone has already created an excellent FAQ page that covers all the basics then all you'll need from them is access so that others can benefit from it too (which usually just involves linking back). If there isn't one available then using Google search results could provide valuable insight into what kind of information people might be looking for when searching terms related directly towards topics related specifically within your niche area(s).

Add a Testimonials Page to Your Website

If you're looking to increase your conversion rate and make more sales, adding a testimonials page is a must.


That’s because they can do so much:

  • They help convince people to buy your product.

  • They build trust in your brand by showing other people have already done the same.

  • They establish your credibility among potential customers by letting them see that others think you're reliable, professional, or knowledgable.

Know what your website visitors are looking for.

Knowing your target audience is the first step to creating an effective Wix website. If you don’t know who your audience is, it will be nearly impossible to write content that speaks directly to them.


This includes knowing what they are looking for, what they don’t want, and what they expect. Know the value of your product or service and make sure that this comes through in your site design, content writing and marketing strategies.


Conclusion

We hope you enjoyed our list of Wix tips, we certainly enjoyed coming up with them! If you have a question that isn’t covered here, the best resource is our awesome community.

They’re always happy to help and will point you in the right direction if they can’t answer your questions themselves. Also, check out more of these blogs to get some inspiration for building your own website with Wix.


We are here to assist you if you want to take your business to the next level by creating a Wix website. Schedule an appointment with us for a free consultation call!



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