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  • Writer's pictureUplevel Marketing

How to set up a pop-up email sign up on Wix?


Setting up a lightbox subscription form on your Wix site is easy. Readers can subscribe to your newsletter by filling in the form that pops up when they enter your website. And you can choose which pages they see it on, and how often.

Adding light box to the site
Image Credit: Wix

In this article, you'll learn how to create and set up a pop-up subscription form that displays as a lightbox on your Wix website. Note: The emails collected will be synced to the Wix Contacts app.

Before you start

To set up a pop-up email sign up on your Wix site, you will need to:

  • Have a Wix website with an email address that matches the domain name of your site (for example, if your website is, then your email address must be

  • Have an active account on Wix for all users who want to use this feature (see more about user accounts here).

Set up a lightbox campaign

Setting up a pop-up email sign up on Wix is easy. Here's how:

  1. Click Add on the left hand side of the Editor.

  2. Click Interactive.

  3. Click Lightbox.

  4. Select a preset under the Subscribe section.

Once you have added a lightbox, you can:

  • Click the Settings icon to set up your lightbox.

  • Click the Layouts icon to customize your lightbox position and layout.

  • Click the Design icon to customize your lightbox background.

Choose your opt-in form design

Now that you know how to set up an email campaign, it's time to choose your opt-in form design.

Choose a design that matches your website: You want something that looks seamless with the rest of your site, but still stands out as an opt-in form.

Choose a design that matches your brand: Your brand is who you are and what people think of when they think about you. If people have positive associations with your brand, they'll be more likely to sign up for emails from you!

Choose a design that matches your industry: Make sure the look of your email campaigns fits in with other businesses in similar industries; otherwise it might be difficult for customers who receive them at work or through their personal email accounts (like Gmail). Some companies use templates from Wix or Squarespace by default -- if this is true for yours then go ahead and select one from those websites!

Wix light box subscription - Email subscription

Choose your Wix Page(s)

Choose your Wix Page(s)

You can choose the page you want to display the form on and the page you want to send the sign up email to. You can also select a pre-made form or create your own. We will cover creating your own here, but if you have any trouble with this, check out our guide on how to add a pop-up email sign up in Wix.

Customize Your Design

If you want to customize the design of the signup pop-up, use a custom content block that fits with your overall look and feel for this particular landing page by choosing “Popup” as its category (this ensures it will take advantage of all our built-in features).

More options

In addition to the basic options, you can also customize your pop-up in the following ways:

  • Add a custom background.

  • Add a custom message.

  • Add a custom call to action (CTA).

  • Add a custom thank you message.

  • Add an exit link for visitors who want to close or dismiss the pop-up without signing up for emails.


This is a great option for those who want to add an email sign-up without taking up too much space on their website, and it's easy to get started. Remember that you are not limited to the settings described here; you can also create a custom opt-in form or choose from the other options available in our editor. Just be sure not to clutter your site too much because this might turn off potential clients.

And if you still need help with adding a pop-up, don't forget that we offer a free consultation with one of our experts who can help guide you through the process.

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